Gold Prices have reached new record highs as investors look to benefit from the safe-haven qualities of the precious metal.

The Wall Street Journal reveals that Gold Prices rose to a record high of $1,243.90 an ounce as buyers moved away from currencies and into the yellow metal.

The news provider said: "Spot-gold prices marched to new record highs … in a swell of bullish sentiment and a flight from currencies to the safe haven of gold."

Meanwhile, the Agence France-Presse suggests that it is perennial concerns relating to the euro that is causing investors to put money into Gold Bullion, subsequently pushing Gold Prices higher.

The news provider said: "In commodity trading, persistent eurozone debt fears pushed gold prices to yet another record high, as many investors sought a safe-haven investment."

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