Gold Investment demand has increased following a surge in number of buyers looking to put money into "hard assets".
That is according to the Wall Street Journal, which reveals that investors are looking to put money into areas safe from possible fallouts from the economic troubles currently faced in Europe.
The news provider states: "Investors increasingly seeking hard assets to offset fears that sovereign-debt problems aren't going away despite a European Union aid package announced at the start of the week."
Such safe-haven motivation among investors is a trend that has been recognised by Commerzbank analyst Daniel Briesemann, who said that Gold Investment will continue to move up from this point.
He told Reuters: "Gold has remained well supported on safe-haven demand, and we think it will drive further from here.
"Market participants are still concerned about the financial positions of a number of countries of the euro zone and their debt problems, despite last weekend's aid package."
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