Gold Bullion has been hailed as "one of the most popular asset classes" among buyers.
That is according to the Daily Mail, which reports that the commodity is looked upon favourably in times of economic uncertainty, driving investor demand.
The news provider states: "Gold is one of the most popular asset classes for investors when markets start to dive, along with Government bonds.
"Investors are going for gold as the Greek debt crisis has forced them to rush to safety en masse, pushing up its price to an all-time high."
Meanwhile, the attractiveness of the precious metal as an asset class is having little effect in India, where the high Gold Prices are resulting in fewer purchases ahead of the Akshaya Tritiya festival.
The Financial Times writes: "There is now little hope of a gold rush before the festival. The goldsmiths all suggest only the gods can turn things around."
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