Gold News

Golden facials help Japenese gold leaf sales

While most of the world demand for commodity gold sees it used for the production of jewelery, a rising trend is seeing sheet-thin gold lead used increasingly as an ingredient in facials.

Japan has led this diversification of the use of the precious metal, with the 'kinpaku' gold-leaf, primarily produced on the sea coast in Kanazawa, now used in lotions and cream to give skin-care a new golden shine.

Hakuichi, a Japanese company founded in 1975, started to use gold-leaf in lotions several years ago, as a way of creating an original gold-leaf-based product to raise sales of the metal substance.

"I wanted to develop new ways to apply the skill that we had," Kuniko Asano, president of Hakuichi, told Reuters.

Gold-leaf was formerly in great demand as a decorative covering for primarily religious monuments such as Kyoto's 600-year-old Golden Pavilion Temple.

Although the founding company admits that benefits are not proven, the use of gold-leaf in facial products is thought to improve circulation and to hold disinfectant qualities.

The jewelery market remains the main outlet for sales of gold as a commodity, while the industrial sector – principally dentistry and decorative applications – also generates considerable custom, accounting for 11 per cent of gold demand flows between 2001 and 2005, according to the World Gold Council.

BullionVault-cube-18271750-ADNFCR

See all articles by Gold Bug here.

Please Note: All articles published here are to inform your thinking, not lead it. Only you can decide the best place for your money, and any decision you make will put your money at risk. Information or data included here may have already been overtaken by events – and must be verified elsewhere – should you choose to act on it. Please review our Terms & Conditions for accessing Gold News.

Follow Us

Facebook Youtube Twitter LinkedIn

 

 

Market Fundamentals