Gold News

What Determines The Gold Price You Pay?

Not all gold buyers pay the same price...

EVERY MORNING you turn to your favorite gold investment website to see the current Gold Price. You see the correct price, but in the currency of your choosing. There are two prices, the buy and sell price. You assume these prices allow the dealer to make an income from the difference. You assume that these prices are an accurate reflection of supply and demand.

But are these prices accurate? asks Julian Phillips at

The answer is far from easy. We begin by observing the global market.

The day starts just after the dateline in Japan and China. If you were there and wandered down to your friendly neighborhood bank and asked for the latest Gold Price, they would give you prices they were prepared to buy and sell gold. 

They include their costs to get the gold from source, transporting it to their branch. From there, they are onto the 'international' price spread, widening it to their quote price. 

The time involved to make such a delivery is factored into the price by matching the bank price and the price it charges. But their bank has to get that gold from source too. The average Chinese bank imports the gold they sell, so they must allow for the transport from source. They turn to the largest source of physical gold, London, where the five member banks of the Gold Fix handle about 90% of the world's physical gold. 

The Chinese bank would be able (by phone or electronically) to buy their gold at the twice daily Fixings in London (, a price that has no buy/sell spread. The 'Fixed' price is the price that both buying and selling takes place. Often it is bought "loco London – delivery Zurich" or some other place (e.g. Hong Kong). 

This allows the members to sell gold held in Zurich and not London. Of course, there are variations. In China, we pay a price that relates to the present Gold Price. This price might be different from the price the bank paid weeks before. This all seems risky…and the banks are not there to take risks. 

So they turn to COMEX and its Gold Futures and options market to allay these risks. 

It works like this: let's say the Chinese bank bought 10,000 ounces of gold to sell through their branches in China. Knowing the price, they immediately sell the same on the futures market for 'delivery' (it would not be delivered because only 5% of COMEX deals are for physical delivery) at around the time they believe it would be sold in China. 

With the price risk neutralized, they would aim to make their profits based on total costs (e.g. transport, Insurance and holding costs until the gold is sold) plus their mark-up. The buying/selling price would reflect these costs in the 'spread' (between buying and selling).

So the price in China at the first part of the day will reflect the stock they have there for sale and the demand supply pressures at the moment. Until the bank can offset the market pressures (once London opens) there is greater volatility because it is a smaller market. So the 'real Gold Price' in China is a wider spread price than you see on your computer screen.

The same pressures apply in the United States. Although it is a far more developed market, it is still not the home of the physical gold market. Electronically, the developed world markets are able to smooth out price differentials (right through to the London Gold Fix member banks) between the Fixes. This is called Arbitrage. 

This gives the impression of a faster flow of gold between markets, but essentially the ability of the banks and markets to reflect the bulk of global demand/supply quickly is remarkable and efficient. Actual supplies follow up days after the original transactions to their final destination. In the US the real price of gold is very close to the price on your computer screen; the spread, however, widens with the lower quantity you buy. The more you buy the narrower the spread. 

Most US investors want the price of gold to be the price they see on their screen. And that's why the gold Exchange Traded Funds did so well. At 1% costs or less, these shares were 'cheaper' than other forms of physical gold and cheaper to store and insure. No shipping costs are involved, so US investors can rely on their screen prices to represent the price of gold they pay, plus a little brokerage commission.

The larger gold markets of the world, centered in London, have the ability to quickly 'net out' transactions down to the final buyer and seller of the gold. A gold producer will have a buyer on contract for the bulk of his supply as it comes out of the refinery. This is to secure his cash flow without having to wait for buyers. 

We would venture to say that between 90% and 100% of gold producers have instant buyers to take contracted amounts. This figure may well be in excess of 90% of his supply and often 100 %. 

This process has allowed the 'real' Gold Price to be closer to investor's expectations than in the underdeveloped world. Asia will get there in time. Buying shares in gold Exchange Traded Funds in South Africa, Australia, the US or Europe is done at the price shown on the sites of the gold Exchange Traded Funds. It is the real price of gold.

With the bullion banks now supplied on contract to pay the market price of those supplies (with margins built into the contract) they now face only the risk of finding buyers. 

In a 24-hour market, demand is far less coordinated. Manufacturers of gold products (e.g. jewelers, technology companies, etc.) are more likely to ensure reliable supplies through bullion banks, on contract; general public investing in gold, however, is far less predictable. 

Investors who Buy Gold to give them financial security appear according to their own timetable. Profit-seeking investors are less predictable, appearing when they believe the Gold Price is at the right entry level and selling when they believe it will turn down. They appear in varying numbers for varying quantities at varying times and at varying prices….

One reason governments and bullion banks are able to manage the gold markets is their ability to disperse demand for physical gold. Demand is channeled into non-gold markets that ride the Gold Price without affecting it. These are…

  • COMEX as we mentioned earlier, is one of these that only sees physical movement of gold on around 5% of its transactions. 
  • Options do not involve gold itself. 
  • Gold shares are investments in corporations, not in gold itself. 

The above markets did not affect the Gold Price. The price is controlled by investors who hold bullion, alongside central banks whose stocks of gold have overhung the market for the last quarter of last century. This distorts the real price of gold because it does not reflect the true demand for gold by investors. This demand is kept away from the market by these derivatives.

Insurance and storage adds to the cost of buying physical gold deterring most investors from buying gold. That's why the above markets formed investors' main route to the Gold Price. This was until the arrival of Gold ETFs. Coinciding with the dawn of the Gold ETFs central banks ceased selling gold and became buyers again. 

Traditionally, the real gold investor bought coins and small bullion bars. But these were, in themselves, not in sufficient quantity to seriously affect the Gold Price. 

Once individuals and institutions saw the advantages of the Gold ETFs, the rush into gold in the developed world was huge. These investors are not profit-seekers. They are long-term holders. But within their ranks are large investors who take profits from time to time. These funds allow a better reflection of gold demand and their impact on the Gold Price better reflect demand/supply.

Apart from the huge demand detailed above (particularly for the SPDR gold Exchange Traded Funds shares in the US) the big new feature in physical demand has been from both Indian and Chinese investors in gold. Indian demand has been a major source of investment in physical gold for decades now, but alongside the development of the Indian economy the growth in demand there has reached record levels. Expect this to continue at a rapid pace. 

The same applies to China, but at a far faster pace. While India has been amassing gold for decades, China is still in its first decade of being buyers of gold at all different levels. They have a ways to catch up. Both the Chinese government and the Chinese people are involved in acquiring gold and at a rapidly rising pace. 

Add to the above demand the growing demand from central banks (South America now) and you have a globally diversified, long-term, physical gold holding demand that is uncontrollable by the forces that used to control the gold markets and the Gold Price. 

The fact that this demand is uncontrollable puts it beyond the reach of the developed world's monetary system and beyond the control of the bullion banks. The ability to control the Gold Price has diminished to all intents and purposes.

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JULIAN PHILLIPS – one half of the highly respected team at – began his career in the financial markets back in 1970, when he left the British Army after serving as an Officer in the Light Infantry in Malaya, Mauritius, and Belfast.

First he worked in Timber Management and then joined the London Stock Exchange, qualifying as a member and specializing from the beginning in currencies, gold and the "Dollar Premium". On moving to South Africa, Julian was appointed a macro-economist for the Electricity Supply Commission – guiding currency decisions on the multi-billion foreign Loan Portfolio – before joining Chase Manhattan and the UK Merchant Bank, Hill Samuel, in Johannesburg.

There he specialized in gold, before moving to Capetown, where he established the Fund Management department of the Board of Executors. Julian returned to the "Gold World" over two years ago, contributing his exceptional experience and insights to Global Watch: The Gold Forecaster.

Legal Notice/Disclaimer: This document is not and should not be construed as an offer to sell or the solicitation of an offer to purchase or subscribe for any investment. Gold Forecaster/Julian D.W. Phillips have based this document on information obtained from sources they believe to be reliable but which it has not independently verified; they make no guarantee, representation or warranty and accepts no responsibility or liability as to its accuracy or completeness. Expressions of opinion are those of Gold Forecaster/Julian D.W. Phillips only and are subject to change without notice. They assume no warranty, liability or guarantee for the current relevance, correctness or completeness of any information provided within this report and will not be held liable for the consequence of reliance upon any opinion or statement contained herein or any omission. Furthermore, they assume no liability for any direct or indirect loss or damage or, in particular, for lost profit, which you may incur as a result of the use and existence of the information, provided within this report.

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