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Sramana Mitra: Deal Radar 2010

LONDON, 18 August 2010 ? Tech entrepreneur and leading Silicon Valley blogger Sramana Mitra today highlights the recent investment in gold-ownership service BullionVault on her Deal Radar 2010.

A consultant for more than 70 companies worldwide ? and now a regular technology columnist for Forbes magazine ? Mitra examines the London-based company's history, business model and outlook, as well as the headline-making investment by the mining-backed World Gold Council and Rothschild Investment Trust-backed Augmentum fund in June.

"The company targets buy-to-hold gold investors," she writes on her blog. "It was strongly influenced by research on the characteristics of millionaires: It turns out that a large proportion believe their own analysis and judgment more than they believe professional advisers, and accordingly do their own research accordingly.

"These are classic BullionVault buy-to-hold customers, and they represent 80%-85% of customers."

You can read Sramana Mitra's full report on her blog here...

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Sramana Mitra