Gold leapt higher yet again in New York today, taking both the Dollar and Sterling price to their highest level since the start of December.

Hitting more than $648 per ounce, gold priced in Euros reached a 5-month high above €500. Japanese investors haven't seen gold at these prices since May, back when gold spiked to a 26-year record

"I'm very bullish on gold," said Frank Holmes, chief executive officer of US Global Investors Inc. in San Antonio, today. His firm manages the $876 million World Precious Minerals Fund, as Bloomberg reports.

"[Gold's] in a long, secular bull market. It's quite amazing to see that the gold ETFs are now bigger than all the gold-equity funds combined."

But the exchange-traded gold funds still don't count for much versus the broader stock market. The US gold ETF, StreetTracks GLD, has the same market cap as Mattel Inc. In London, the LyxOr GBS is equivalent to Grainger Trust, the mid-cap real estate company.

And compared to Google – the red hot dotcom currently featuring next to gold in many investment bank "buy" notes – gold hasn't even got started.

To read more about gold's growing fanclub – and why even "contrarian" investors might want to join this bull market today – click here for BullionVault's exclusive January outlook now...