"Through an innovation by BullionVault.com, to whom an Award is made, private investors can access, at reasonable price, the professional gold bullion market in London. Until the innovation, because of the imposition of large minimum deal sizes, the market was virtually inaccessible to private investors, who were restricted to the higher costs of the smaller-scale coin market. To support the novel idea, the company developed internet technology for the buying and selling of gold twenty four hours a day, without the need for a human dealer, and also for publishing daily information to reassure clients that their gold is safe and that they are entitled to it."